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The year woke broke: a brief history of a contested word - New Statesman
Woke ads: is there such a thing as bad publicity? | The Lighthouse
Gillette is woke now? When brands try to keep up with the times
P&G Challenges Men to Shave Their 'Toxic Masculinity' in Gillette Ad - WSJ
/s3/static.nrc.nl/bvhw/files/2019/06/data45844134-285c24.jpg "Om generatie Z te bereiken moet je 'woke' zijn - NRC")
Om generatie Z te bereiken moet je 'woke' zijn - NRC
Gillette is woke now? When brands try to keep up with the times
Stick to selling razors, Gillette, and leave men alone – Boston Herald
Talking About the New Gillette Advertisement with Teens - Moving Traditions
The best an ad can be: no regrets for Gillette after controversial campaign
Woke' Culture Has Been Fighting Injustice Since Early 1900s - Bloomberg
SJW GILLETTE DESTROYS ITSELF with viciously stupid anti-Male advertisement! GET WOKE GO BROKE! - YouTube
Where Self-Interest Ends and Social Responsibility Begins
Gillette's 'The Best Men Can Be' campaign stirs up strong feelings of the wrong sort | Creative Moment
Woke: A Guide to Social Justice: McGrath, Titania: 9781472130846: Amazon.com: Books
Razor burn: Gillette ad stirs online uproar | AP News
Grooming Brands Are Waging War Over Masculinity | GQ
Gillette is woke now? When brands try to keep up with the times
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
Did Gillette Miss the Mark with Its Toxic Masculinity Ad? - Knowledge at Wharton
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
